Why Should An Enterprise Take Content Marketing Seriously?

#FunWithMarketing: If you find the following content on your company website/any official communication, would you feel embarrassed?

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Dear XXX, We missed you today at our ABC event! It was so exciting to hear insights from the industry leaders. Wish you were 'her'!

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Dear XXX, May you have a joyous and incredible festive season ahead. Merry Christmas!

Best regards,
'Satan'
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The CEO is worried about the increasing 'cots' in... 

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See what I mean? That's why #contentmarketing is very important for any organization. 

Unfortunately, many think that content marketing means #copywriting. No, it is way beyond copywriting. 

If an organization thinks that content marketing is vanilla copywriting & does not give enough firepower to its #marketing team, this faulty #strategy is likely to show up somewhere. It's like the examples you saw above. 

So, what's the marketing gyaan here?

When played right, content marketing can help you communicate with the world at 4 levels. They are:

1. Let them know that you exist
2. Not just that but also show that you are good at something
3. Not just that but also show that you are recognized for your specialized skills
4. Not just that but also let you reach a position where people aspire to do business with you

Simply put, Content Marketing lets you:
1. Position yourself as a competitive player in the market
2. Amplify your #brand
3. Drive business growth 

#businessstrategy #businessbranding #brandingandmarketing