Wednesday, May 18, 2022

Why Should An Enterprise Take Content Marketing Seriously?

 


Why Should An Enterprise Take Content Marketing Seriously?


#FunWithMarketing
: If you find the following content on your company website/any official communication, would you feel embarrassed?

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Dear XXX, We missed you today at our ABC event! It was so exciting to hear insights from the industry leaders. Wish you were 'her'!

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Dear XXX, May you have a joyous and incredible festive season ahead. Merry Christmas!

Best regards,
'Satan'
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The CEO is worried about the increasing 'cots' in... 

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See what I mean? That's why #contentmarketing is very important for any organization. 

Unfortunately, many think that content marketing means #copywriting. No, it is way beyond copywriting. 

If an organization thinks that content marketing is vanilla copywriting & does not give enough firepower to its #marketing team, this faulty #strategy is likely to show up somewhere. It's like the examples you saw above. 

So, what's the marketing gyaan here?

When played right, content marketing can help you communicate with the world at 4 levels. They are:

1. Let them know that you exist
2. Not just that but also show that you are good at something
3. Not just that but also show that you are recognized for your specialized skills
4. Not just that but also let you reach a position where people aspire to do business with you

Simply put, Content Marketing lets you:
1. Position yourself as a competitive player in the market
2. Amplify your #brand
3. Drive business growth 

#businessstrategy #businessbranding #brandingandmarketing

Friday, January 11, 2008

Warrior Was He...

Warrior Was He In An Iron Mask
Forged Ahead For A Mighty Task

With Mighty Arms He Lifts His Sword
To Protect The Land He Most Adored

Till Earth Turned Red And Sky With Crows
Unleashed His Strength In Slaying The Foes

Like A Tempest He Drove The Tiny Rest
Victory Was His In Saving The Crest

With Cuts And Wound, Unclouded He Comes
Cheered Him The Crowd With Trumpets And Drums

Warrior Was He, Who Still Didn't Boast
Thus Was Crowned With A Coveted Post.

An ear to the ground

Am I an Indian? Who is an Indian? Is he the one who is born anywhere between Kashmir and Kanyakumari, between Sowrashtra and Shillong? Is he the one who squirms his body when he finds her in a pathetic stand on a global scale and does nothing about it or is he the one who shuns the opportunity to go to the west that provides better comforts and monetary benefits, so that he could serve her in his best possible means? What is your India when you hear about her?

We are now barely left with only the present and the future of India. No doubt that she had a magnificent history and hair rising tales of the brightest and the strongest men and women the world had ever glimpsed. It had also seen the oppression by countless invaders, slavery of the genuine monarchs of the territory, the high cost in redeeming freedom though Ahimsa from the British, conflicts over Kashmir valley, genocide in Gujarat and the turmoil over Ayodhya. But what of it now? History has got nothing to do neither with present nor with the future.

India is still a developing country even after sixty years of independence. Who has to be blamed for the snail-speed development? Is that me or you or our society as a whole? Paradoxically, we lack nothing except the burning desire to take her to the pinnacle. She is not shy of scientists and research scholars or talented artists or most-excellent doctors or outstanding economists. After all, we are a country with a population over one hundred crores. We are witnessing the two faces of the same coin in action simultaneously. Are we not viewing the steady advancement in the fields like science and technology and medicine on one side, while on the other, the scams of the most corrupt politicians to bog down the tempo in becoming a Super-Power? Do you reckon her as an Indian who in spite of being cornered by crooked officers and politicians on various occasions changed the hell-like Tihar Jail in to a model correctional center or do you consider him as an Indian who used to spend more than one hundred hours per week in his research laboratory in developing indigenous nuclear weapons and other powerful missiles, which he considers them as the weapons of peace, in order to ensure safety of his vast motherland or do you judge this enraged gentleman as an Indian who placed India in the front-ranker in milk production, when a British expert told that the sewer water of London was bacteriologically superior to the milk of Bombay or him, who shot the intruders in Kargil to the best of his capability even when he himself was wounded with a dozen bullets spread from his chest to his ankle?

There are still a million such committed citizens of India in each and every field, however a large number of them are left unsung and unnoticed because they work incognito. Inadvertently we do not distinguish them but they don’t seize to render the service to their most respected homeland. The country’s present development is due to the incalculable patriots’ altruistic service plus dedication towards the upliftment of this poor country. We are indebted to those folks for their dedication and perseverance. We at this moment carry the responsibility to take our motherland closer to the pinnacle. I am concerned about the kind of society I leave behind for the future generations to come. My fellow Indians, you need not answer my questions but to our motherland. She still has her ear to the ground. Are you there?

Waiting...

Locked myself in one corner of the room, rubbing my palms against the unshaven face and unkept hair, I shrug my shoulder and deeply sigh. Squatting my legs and reclining againt the wall in my room with my head resting on the grills of the window, unaware of the morning sunlight gently warming my cheeks, I hold my empty cup of coffee mug and stare at the roof of my room overlooking the fan and wait for a moment of inspiration.

Thursday, July 12, 2007

The Rise and The Fall

What is it that naturally comes to your mind when you are watching a movie about the struggles of tribal men? To me, its about civilization. The watchful eyes of a thinking soul. The inquisitive mind. A daring hero. The thinker thinks for his community. Collaborated inputs of such minds direct and drive the society, where each process gets refined as it is through.

Here at Mexico, tribes still find it hard to make their lives a comfortable one. There were civilizations thousands of years earlier which reached the zenith.

Every civilization must begin, flourish and perish. Thats the eternal cycle.